The certification program for licenses and logos for HDR10 + technology is launched

HDR10 + technology is now available with HDR10 + Technologies founded by 20th Century Fox, Panasonic and Samsung, improving the viewing experience



HDR10 + Technologies, a company founded by 20th Century Fox, Panasonic and Samsung, has initiated the license and logo certification program for the HDR10 + technology.

The HDR10 + is the High Dynamic Range (HDR) dynamic metadata platform, which optimizes image quality for 4K Ultra HD displays and improves the viewing experience for all audiences.

The new HDR10 + technology optimizes image quality for 4K Ultra HD displays by using dynamic tone mapping to reflect variations from frame to frame or scene to scene in brightness, color saturation and contrast. The enhanced viewing experience can be easily enjoyed on a wide range of screens that bring the viewing experience closer to the original intent of content creativity.

The HDR10 + license and logo certification is now available for interested companies that meet the technical and test specifications of the HDR10 +. The certification program rates compliance based on the different device categories and their technical performance to ensure that products that meet the HDR10 + certification have high image quality standards.



Consumers will be able to look for the HDR10 + logo that certifies the product. The royalty-free adoption of HDR10 + for the production, distribution and consumption of content has already gained momentum with the support of more than 40 companies.

Danny Kaye, executive vice president of 20th Century Fox and executive director of Fox Innovation Lab, notes that "the new HDR10 + certification and licensing program represents a technological advance for next-generation displays. The HDR10 + enhances the viewing experience for all audiences by offering higher image quality on a wider range of TVs and devices. "

"We believe that this licensing and certification program will provide security to consumers who want to make sure they are viewing the most accurate HDR content according to the creator's vision," said Toshiharu Tsutsui, director of Panasonic's TV Business Division.

For his part, Bill Mandel, vice president of Industrial Relations at Samsung Research America, comments that "with an increase in demand for increasingly large screens and superior image quality, we are delighted to announce a new HDR10 + certification and licensing program. . This program was designed with consumers in mind, highlighting our commitment to improving the overall HDR experience while expanding the HDR10 + ecosystem globally. "